5 Futuristic E-Commerce Technology Trends
E-commerce is a field of business that is constantly growing. However there are lots of market participants, and there is still room for new ones. The demand for e-Commerce technology websites is steadily getting bigger. It is a more comfortable solution for clients. They are not limited by store opening hours or geographical location. That is why maintaining e-Commerce technology can boost your conversion rate.
Since e-commerce is a continuously growing industry, there are always new trends in the market. By implementing some of these trends, you can improve the user experience on your webshop. When customers find a user-friendly website, they are more likely to come back to shop again here. Analyze the customer’s behavior to find the new trend that matches their needs the most.
Mobile-Friendliness Is Key
Let’s start with a trend, that is not the future. But a webshop must earn a bigger success. In the US, 62 percent of smartphone users do shopping regularly from a mobile device. This rate is predicted to grow in the next few years. Mobile phones are expected to beat desktops in the field of preferred e-commerce methods. That is why potential clients prefer webshops that are optimized for both PC and mobile devices. Creating a responsive website is key. Provide the same user experience for all the clients, whether they are browsing from their smartphone or their PC.
Besides responsiveness, there are also new trends to implement in mobile-friendly websites. These can highly boost the user experience for smartphone users. Let’s talk about mobile wallet functionality. Nowadays it is getting more common since lots of online food delivery systems or digital media stores use it. With the help of this feature, users can save some time. When it comes to payment, users don’t have to type their credit card data again and again. It can be completed just by the identification of their fingerprint, without even being redirected to a payment website. The majority of smartphone users find mobile wallet payment safer than online payment methods. Due to that, by adding mobile wallet functionality to your e-commerce, sales are likely to increase.
This might be an interesting fact. These days 57 percent of online shoppers make regular purchases from overseas retailers. The demand for products outside the user’s home country is increasing. The main cause of this might be that customers are searching for unique products. To increase sales, it is suggested for e-Commerce technology to provide global shipping. But if you are running a startup, it can be expensive to start with worldwide shipping. Since your products are unknown in your home country, too. Going worldwide step-by-step might be a better strategy. Start with your home country, then the surrounding countries, then the whole continent, and finally, worldwide.
Shipping abroad also involves a well-organized network of retailers. Make sure that you can complete the order within an acceptable shipping time. Customers want to get their order as soon as they put the product into their virtual chart. They prefer web shops that provide a shorter shipping time for the same product.
e-Commerce technology is mainly known as B2B businesses. But in fact, the demand for e-Commerce technology websites is increasing in the field of B2B businesses, too. Lots of B2B partners place their orders via emails or phone calls. But it would be easier by providing online shopping facilities for them. In this case, they could avoid misunderstandings and make simpler their inventory management. It can also lead to a greater number of sales. You can increase the reliability of your e-commerce. Clients can see pictures and descriptions of the products which can be more demonstrative than just talking about them. They can select the products according to their preferences.
What is more, they don’t have to get in contact with an unknown assistant. It might be uncomfortable to talk on the phone with someone you don’t know. Provide an online shopping facility to make your potential clients stay in their comfort zone. It leads to a more valuable service level and a better user experience.
Traditionally, we use one-way marketing channels, such as targeted emails or social media ads. Nowadays these technologies are getting old and unuseful. In this case of them, customers cannot ask instantly. Operate a customer service that provides immediate answers. This might have a positive impact on the user experience. With the use of chatbots or live chat, customers’ complaints can be solved swiftly.
Chatbots can provide a 24/7 online service for fixing simpler queries. Only the complicated ones need to be forwarded to a human staff for further investigation. Live chats are operated by human beings. Both simple and complicated problems can find a solution in this way. The only disadvantage is that it involves a 24 hours shift. It can lead to higher labor costs.
It is also a good idea to use mobile messaging apps instead of emails. Users don’t check their email mailbox as often as messaging apps. You need to provide customer service on a platform that they use for everyday communication. It makes them feel close to your business. It can add a friendly vibe to your webshop.
Product visualization is one of the biggest technological trends that can improve the user experience. It has gone through many changes during the past years and it is still being developed. Some years ago it was hard to imagine that webshops can display 3D images. We only saw the products in small photos that were hard to identify. Now, web developers are working on implementing virtual reality into product visualization.
Some people are afraid of purchasing something online. The reason is that they can’t see the product in real life. They can’t touch it with their own hands or try some functions. In the case of some products, it is hard to imagine how do they look like. Both tangible goods and services would be more marketable online if there would be a possibility to try them first.
Product visualization can bridge the gap by implementing virtual reality into it. This technology is now mainly used for designing video games. But it can be transformed into a tool that provides a better user experience. With the help of a virtual experience, potential clients could have a 3D vision of the goods they would like to buy. By getting more information about the product, they can decide easily whether it matches their needs. Once this new trend becomes common, it will change the way how customers make decisions. It totally can affect the number of online sales.
All you can do is be prepared for implementing new technological tools into your e-commerce. Analyze the behavior of your customers and try to find the technology that matches the Internet of Things. The better the user experience you provide, the more products will you sell online.